Limousine Marketing 101

When people think about limousines a lot of times the things that come to mind are weddings, nights on the town, graduations and things of that sort. In the limousine world these types of rides are known as leisure trips. They are also for the most part weekend only limo trips.

But in order to have a profitable limousine business, you need to make sure your limousines are on the road as many days as possible. You can do this by getting involved in the corporate part of limousine transportation. Now before I get ahead of myself I must say that although the corporate transportation world can be very profitable it takes a lot of pre-planning before even going after. For example in the leisure trips, white limousines are most often always OK, in fact that it what is usually expected. But in the corporate world if limousines are even used they are always black. The most common vehicle of choice for a CEO of a company would be a simple black sedan, luxury without the flash. With leisure travel most of the times the plans are made during regular business hours, but with corporate transportation you have changes being made all the time, so the phones have to be monitored 24 hours a day.

Once you have put your company in a position to handle the corporate market, here are some type of companies you my want to go after.

1. Destination Management Companies

DMC's have clients traveling in and out of town all the time. A good way to get in touch with these companies would be threw your local Convention and Visitors Bureau. You will find needs for limousines, but most of the time the request will be sedans, and shuttle buses.

2. Surgery Centers:

Lots of plastic Surgeon's perform what is called same day surgery, it is a great marketing tool for Doctors to be able to offer transportation to the customer, just in case they don't have a ride. This small offer may be the deciding factor of which Doctor the patient goes with. You can find these types of business by searching google. Example, modesto plastic surgery.

3. Fortune 500 Companies

These companies have CEO's and executives traveling a lot. Most of the time these trips are arranged by the executive assistants. They are who you should market to. Send a limousine to take them all to lunch. Before they will let you handle the boss, they have to see how the service is themselves.

4. Funeral Homes

This is an area that not many limousine companies think about, but during a struggling economy it is one of the most consistent. Limousines are a big part of a funeral service. Limousine drivers have to have compassion while handling these families. But this type of business can prove very profitable. Go into your local Funeral Home and find out what they are looking for in a limousine service and see if you can be of service to them.